Elena Wolk
Product designer

Elena Wolk
Product designer

Elena Wolk
Product designer

Better Help

Better Help

In this project case study, I will be sharing my experience designing a mobile app that provides psychology services to users around the world. The goal was to create an app that made it easy to understand, book sessions, track journal entries, and join group sessions.

Throughout the design process, I focused on creating an intuitive user interface that would enhance the overall user experience and encourage engagement with the app.

My contribution

Product strategy
User research
Branding
Product design

Year

2024

Cover image

Process

Breaking down the project

The design process for the psychology mobile app involved several key stages. Firstly, I conducted extensive user research to understand the needs of therapy-goers and identify pain points with existing psychology apps.

Better Help's previous application felt impersonal, confusing, had dead ends, and was missing functionality. The main drop points included not being able to set an occurring scheduled session (independent each week), missing points to help distinguish between therapists, and having session sign-ups mixed into the chat feature.

Building on strong foundations

Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted user interviews to refine the design and improve the user experience. The final design included features such as a personalization to therapy bios, separated chat and session pages, and functionality to set up reoccurring sessions.

Ideation process
Ideation process
Ideation process
User flow
User flow
User flow
A/B Testing
A/B Testing
A/B Testing
Heatmap
Heatmap
Heatmap
Final design
Final design
Final design

Outcome

The final outcome of the therapy mobile app was a user-friendly and approachable product that totally revamped the previously outdated and impersonal design.

Users are able to easily join group sessions, book reoccurring sessions, keep a journal, track upcoming meetings, all within a seamless and intuitive app experience.

Next project